Media Release

South Africa's Leading International Trade Fair for the Automotive Industry targeting Trade Visitors from the Sub-Saharan Region

6 - 9 May 2015
Johannesburg Expo Centre, Nasrec

12th May 2015

Roger Houghton
Fax          +27 11 494 5004


The South African motor industry is in urgent need of guidelines from the Department of Trade and Industry (dti) regarding the future of the Automotive Production and Development Programme (APDP). This message came through loud and clear during a conference arranged by the National Association of Automotive Component and Allied Manufacturers (NAACAM) at Automechanika Johannesburg on May 6.

The delegates had been hoping that the dti would announce the results of its APDP review at the conference at Expo Centre as two representatives from the government department were to have been speakers on the day. However, the speakers, Lionel October, the Director General and APDP specialist, Roger Pitot, declined to attend on the basis that they were still awaiting finality of the document and its approval by Cabinet.

Robert Houdet, the Executive Director of NAACAM, said delays in the publication of the review impacted on the ability of vehicle and component manufacturers to draw up future production plans.

"South Africa is nowadays producing only 0.6% of global vehicles and manufacturers could easily move production to factories in other parts of the world if there were delays in providing details of the way the APDP was to be changed following the review process," explained Houdet.

Ken Lello, the Chief Operating Officer – SA Operations, at component manufacturer Metair, expanded on the subject by saying that it was also vital the road ahead after the APDP ends in 2020 be spelled out within the next 18-24 months to enable companies to undertake long term project planning.

Lello went on to say that vehicle production in SA had actually declined since 2006 and the country's share of the global market had fallen from 0.86% in 2006 to a current level of 0.59.

"Total built-up vehicle imports had increased to more than 50% - 62% in the case of passenger cars. We will certainly not meet the dti's target of producing 1.2-billion vehicles by 2020 as we are only geared up for volumes of about 600 000 units a year under the current APDP regulations. There are also few real incentives for the component manufacturers, which is of concern for the future of this local industry," he said.

There were interesting comparisons made between the flourishing manufacturing industry in Thailand and the fairly stagnant situation in South Africa in an address by Douglas Comrie, of B&M Analysts.

This followed a fact-finding mission to the Asian country in February where the differences in the results of the two country's differing industry support programmes were highlighted.

The Thailand programme provided a high level of protection for local vehicles makers and resulted in 90% of the vehicles sold in that country being locally manufactured. It also resulted in intensive human resource development and technology transfer, which included the manufacture of engines and transmissions.

Thailand also optimises its position as a supplier of built up vehicles and CKD components to neighbouring countries as well as utilising Thailand's free trade agreements to provide economies of scale in production.

Comrie said that this approach had resulted in annual vehicle production in Thailand now running at 2.5-million while South African output was still in the region of 500 000 units a year after both countries had been making half a million vehicles annually in 2002.

The general consensus at the conference was that significant changes are required in the APDP to increase local production in line with the objective of SA becoming a more important global supply base for vehicles and components.

Background information on Automechanika Johannesburg

Automechanika Johannesburg is part of the global group of Automechanika automotive aftermarket business- to-business trade shows and business events with its portfolio of 15 trade fairs in 14 countries (4 continents).

Automechanika Johannesburg is licensed to SA Shows Messe Frankfurt (Pty) Ltd, part of the Messe Frankfurt Group. It is the largest event of its kind on the African continent and serves South Africa and sub-Saharan Africa since 2009

For more information visit

Background information on Messe Frankfurt

Messe Frankfurt is one of the world's leading trade fair organisers, generating around €550* million in sales and employing more than 2200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 120* trade fairs, of which more than half took place outside Germany.

Comprising an area of 578,000 square metres, Messe Frankfurt's exhibition grounds are home to ten exhibition halls. The company also operates two congress centres.

The company is publicly owned, with the City of Frankfurt holding 60 per cent and the State of Hesse 40 per cent.

Further information on the company can be found at
* preliminary numbers (2014)

Robert Houdet, Executive Director of NAACAM

For more information contact:

Roger Houghton on 012 998 1771 or at

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