Media Release

South Africa's Leading International Trade Fair for the Automotive Industry targeting Trade Visitors from the Sub-Saharan Region

6 - 9 May 2015
Johannesburg Expo Centre, Nasrec

11th May 2015

Roger Houghton
Fax          +27 11 494 5004


Torre Automotive, the distributors of Gabriel shock absorbers in South Africa, used Automechanika Johannesburg as the venue and occasion to hand over a new Toyota Etios Cross to a lucky Gabriel customer.

Graeme Futter, Marketing Executive at Torre Automotive, presided over the celebration which saw Peter Roberts from Linden, Johannesburg, walking away with the keys to the new car. A clearly surprised and elated Roberts announced that he was going to give the car to his wife, Leanda, as a Mother's Day gift.

Background information on Automechanika Johannesburg

Automechanika Johannesburg is part of the global group of Automechanika automotive aftermarket business- to-business trade shows and business events with its portfolio of 15 trade fairs in 14 countries (4 continents).

Automechanika Johannesburg is licensed to SA Shows Messe Frankfurt (Pty) Ltd, part of the Messe Frankfurt Group. It is the largest event of its kind on the African continent and serves South Africa and sub-Saharan Africa since 2009

For more information visit

Background information on Messe Frankfurt

Messe Frankfurt is one of the world's leading trade fair organisers, generating around €550* million in sales and employing more than 2200* people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 120* trade fairs, of which more than half took place outside Germany.

Comprising an area of 578,000 square metres, Messe Frankfurt's exhibition grounds are home to ten exhibition halls. The company also operates two congress centres.

The company is publicly owned, with the City of Frankfurt holding 60 per cent and the State of Hesse 40 per cent.

Further information on the company can be found at
* preliminary numbers (2014)

The Toyota Etios Cross, it's lucky new
owner, Peter Roberts (yellow shirt),
seen with Torre Automotive staff at
the Automechanika Johannesburg Prizegiving
Winner Peter Roberts (front) with the
keys to the Toyota Etios Cross seen
with the unlucky finalists and Torre
Automotive staff at the prizegiving at
Automechanika Johannesburg.
Graeme Futter (left), the Marketing
Executive of Torre Automotive, with
Peter Roberts, of Johannesburg, the
winner of the Toyota Etios Cross in the
Gabriel shock absorber customer competiton.