South Africa’s Leading International Trade Fair for the Automotive Industry targeting Trade Visitors from the Sub-Saharan Region

Automechanika is one of the most successful trade fair brands of Messe Frankfurt. Automechanika and its events around the world now stand for some 16,000 exhibitors and 600,000 visitors, as well as 45 years of experience.

Automechanika Johannesburg is the meeting place for the business-to-business automotive sector in Southern Africa. It presents the entire value chain in the automotive aftermarket from point-of-sale, via services to recycling and waste disposal.

Automechanika Johannesburg provides a Gateway to Africa for the automotive aftermarket spotlighting innovations and solutions in the fields of parts & components, electronics & systems, accessories & customising, repair & maintenance, management & digital solutions, car wash, care & reconditioning and safari and off road vehicles

Ideal Date
Timed as the first event of the year for the South African automotive industry it is scheduled at the beginning of the year which makes it ideal in terms of buying cycles. It is an excellent platform for associations and individual companies to forecast how they see the year ahead in terms of their business.

Marketing Position
Exhibitors are connected directly with the world's leading automotive trade fair brand in Automechanika, which is rapidly expanding its global footprint and now has 15 events in 14 countries. It is the ideal business-to-business marketing and sales opportunity for any company involved in the automotive aftermarket.

Besides the obvious benefits of marketing and selling products the show is the ideal platform for meeting with peers, networking and relationship building with customers and potential customers. It is the right place to launch new products, showcase product improvements and upgrades and to demonstrate advanced technology. It provides the right platform and environment for associations as well as distributor, franchise and dealer groups to stage conferences, workshops and strategic planning sessions as well as to conduct training.

Special Focus Areas

Automechanika Academy
An extensive programme of conferences, workshops, presentations and information sessions covering various aspects of the automotive aftermarket will be presented during the show. The information sharing and networking opportunities are aimed at adding value to the show experience and to act as a meeting point where new developments and challenges are shared and addressed.

Automechanika Innovation Award
A showcase for innovative products or services with the winners being honoured on the opening day of Automechanika Johannesburg 2017.

Truck Competence
Expanding the extensive Automechanika brand profile, Truck Competence covers the entire value chain in the commercial vehicle sector from truck parts and accessories, via specialist workshop equipment to body repair and care. The focused Truck Competence listing highlights the importance of the Commercial Vehicle sector in sub-Saharan Africa providing visitors with a road map to find suppliers of relevant products and services.

Green Directory
Protection of the environment and the sustainable use of resources are becoming ever more important. The Green Directory is a response to this trend, it is the "green visitor guide" to Automechanika Johannesburg listing only those exhibitors who make a particularly "green" contribution via their innovations and services.

Tomorrow’s mobility
Everything revolves around ‘Mobility of the Future’. In addition to mobility concepts, we want to portray the subject in its entirety, from the charging infrastructure, power supply, financing and energy management, via motors, electronics, repairs and maintenance, to basic and advanced training.

Messe Frankfurt Against Copying
Trade fairs are presentation platforms for innovations and trends, and that's how it should stay! Messe Frankfurt takes a special interest in ensuring that effective legal action is taken against any brand and product piracy.